The rise of multinational corporations, global marketing, new communications technologies, and shrinking cultural differences have led to an unparalleled increase in global public relations or PR(public relation).
Surprisingly, since modern PR was largely an American invention, the U.S. leadership in public relations is being threatened by PR efforts in other countries. Ten years ago, for example, the world’s top five public relations agencies were American-owned. In 1991, only one was. The British in particular are becoming more sophisticated and creative. A recent survey found that more than half of all British companies include PR as part of their corporate planning activities, compared to about one-third of U.S. companies. It may not belong before London replaces New York as the capital of PR.
Why is America lagging behind in the global PR race Firstly, Americans as a whole tend to be fairly provincial and take more of an interest in local affairs
A. British companies place more importance on PR than U.S. companies
B. British companies are heavily involved in planning activities
C. British companies are more ambitious than U.S.
D. Four of the world's top public relations agencies are British-owned
The rise of multinational corporations (跨国公司), global marketing, new communications technologies, and shrinking cultural differences have led to an unparalleled increase in global public relations or PR.
Surprisingly, since modem PR was largely an American invention, the U. S. leadership in public relations is being threatened by PR efforts in other countries. Ten years ago, for example, the world’s top five public relations agencies were American-owned. In 1991, only one was. The British in particular are becoming more sophisticated and creative. A recent survey found that more than half of all British companies include PR as part of their corporate (公司的) planning activities, compared to about one-third of U. S. companies. It may not be long before London replaces New York as the capital of PR.
Why is America lagging behind in the global PR race First, Americans as a whole tend to be fairly provincial and take more of an interest in local affairs. Knowledg
A. an unparalleled increase in the number of public relations companies
B. shrinking cultural differences and new communications technologies
C. the decreasing number of multinational corporations in the U. S.
D. increased efforts of other countries in public relations
Traditionally, the largest corporations have opted for the passive approach, without ever thinking about their visual identity and diverse imagery.（）
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