Whenever advertisers want you to stop thinking about the product and to start thinking about something bigger, better, or more attractive than the product, they use that very popular word "like". The word "like" is the advertiser’ s equivalent of the magician’ s use of misdirection. "Like" gets you to ignore the product and concentrate on the claim the advertiser is making about it. "For skin like peaches and cream" claims the ad for a skin cream. What is this ad really claiming It doesn’ t say this cream will give you peaches-and-cream skin. There is no verb in this claim, so it doesn’ t even mention using the product. How is skin ever like "peaches and cream" Remember, ads must be read exactly according to the dictionary definition of words. This ad is making absolutely no promise for this skin cream. If you think this cream will give you soft, smooth, and youthful-looking skin, you are the one who has
A. what the advertiser says about the product
B. what magic the product really possesses
C. why the advertiser promotes the product
D. why the product is as good as promised
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After the terrorist attacks in America last September, terrorist risk became the pariah of perils. The airline industry was most directly affected by the attacks, and it was the first to find that no one wanted to insure terrorist risk. Insurance companies immediately increased premiums and cut cover for airlines’ third-party terror and war liabilities to $ 50m per airline, per "event". Under pressure from airlines, the American government and the members of the European Union agreed to become insurers of last resort for airlines’ war and terrorist liabilities, for a limited period. These government guarantees are due to expire at the end of the month.
The American government has already agreed to extend its guarantee for another 60 days. The EU’s transport ministers are meeting next week in Brussels to decide what to do. Insurers and re-insurers are keen for the commercial market to resume the provision of all airline ins
A. insurance companies.
B. airliners themselves.
C. governments' guarantees.
D. mutual fund scheme.
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