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At last weekend’s consumer-electronics show in Las Vegas, digital convergence arrived with a vengeance. Among the avalanche of new products were lots of mobile phones. Those fitted with digital cameras and camcorders are hardly new, but they now take even better pictures. Others can be used to play three-dimensional video games. Download movies, watch live TV (and record it during an incoming call), operate home-security systems and listen to music files downloaded from the internet. More marvels are on the way. In the midst of this frenzy of new and unfamiliar gizmos, product features would seem to count for everything. But companies in the hypercompetitive electronics industry are discovering something unexpected, and curious: brands matter almost as much as dazzling new technology.
One of the clearest demonstrations of this is South Korea’ s Samsung Electronics, which made a big splash this year in Las Vegas. Samsung was once best know
A. the location of production carried much weight.
B. brand has always exercised its decisive role.
C. great changes used to take place in markets.
D. a guarantee of quality equals a strong brand.
Text 1
At last weekend’s consumer-electronics show in Las Vegas, digital convergence arrived with a vengeance. Among the avalanche of new products were lots of mobile phones. Those fitted with digital cameras and camcorders are hardly new, but they now take even better pictures. Others can be used to play three-dimensional video games. Download movies, watch live TV (and record it during an incoming call), operate home-security systems and listen to music files downloaded from the internet. More marvels are on the way. In the midst of this frenzy of new and unfamiliar gizmos, product features would seem to count for everything. But companies in the hypercompetitive electronics industry are discovering something unexpected, and curious: brands matter almost as much as dazzling new technology.
One of the clearest demonstrations of this is South Korea’ s Samsung Electronics, which made a big splash this year in Las Vegas. Samsung was once best know
A. Asian companies can also make a big splash in competitive market.
B. it is not easy for novel technology without a brand to gain a foothold.
C. Dazzling new technology often creates sensation from time to time.
D. it is hard for brands without good products to lost popularity with customers.
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Last November, engineers in the healthcare division of GE unveiled something called the "Light Speed VCT", a scanner that can create a startlingly good three-dimensional image of a beating heart. This spring Staples, an American office-supplies retailer, will stock its shelves with a gadget called a "wordlock", a padlock that uses words instead of numbers. The connection In each case, the firm’s customers have played a big part in designing the product.
How does innovation happen The familiar story involves scientist in academic institutes and R&D labs. But lately, corporate practice has begun to challenge this old, fashioned notion. Open source software development is already well-known. Less so is the fact that Bell, an American bicycle helmet maker, has collected hundreds of ideas for new products from its customers, and is putting several of them into production. Not only is the customer king: now he is market-resear
A. are eminent in a specific field.
B. are known to have invented new products.
C. lead the research teams of the corporations.
D. purchase the companies new products consistently.
Text 3 Last week, Utah federal Judge Paul G. Cassell handed a 22-year sentence to a man who beat an elderly woman to death with a log. A few hours later, Judge Cassell sentenced a 25-year-old first-time drug offender to 55 years. If you think Judge Cassell liked sentencing a small-change drug dealer to more time than a violent killer, guess again. The judge had no choice. Federal law demanded the sentence, despite Judge Cassell’s pointed questioning if there was a "rational basis" for sentencing Weldon H. Angelos, the father of two young children, to more time than he could sentence a hijacker, murder or rapist. Blame federal mandatory minimum sentencing rules. A jury found Angelos guilty on three separate charges of possessing a firearm while he sold a half-pound of marijuana for $ 350. The first charge of possessing a gun during a drug transaction brought a five-year sentence--the second two charges brought 25 years each. That adds up to 55 years, so even
A. unreasonable.
B. totally wrong,
C. appropriate,
D. too heavy.
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