Passage Two
Direct adverting includes all forms of sales appeals, mailed, delivered, or exhibited directly to the prospective buyer of an advertised product or service, without use of any indirect medium, such as newspapers or television.. Direct advertising logically may be divided into three broad classifications, namely, direct-mail advertising, mail order advertising, and unmailed direct advertising.
All forms of sales appeals that are sent through the mails are considered direct-mail advertising. The chief functions of direct-mail advertising are to familiarize prospective buyers with a product, its name, its maker, and its merits and with the product’ s local distributors. The direct-mail appeal is designed also to support the sales activities of retailers by encouraging the continued patronage of both old and new customers.
When no personal selling is involved, other methods are needed to persuade people to send in orders by mail. In ad
A. uses letters as a chief means of providing information
B. sends old customers detailed information about new products
C. uses letters to tell prospective buyers about the local sellers
D. sends over the prospective buyers sample products by parcels
Filling in company application forms can become a boring and repetitive (重复的)task. Yet any carelessness on an applicant’s part can draw a negative reaction from readers. Each company or organization usually uses its own specially designed form that, although it generally asks for the same basic information, may vary in detail. Consequently the suggestions below apply mainly to the approach you should take rather than suggest what you should write.
·When visiting future employers, always carry your personal data record with you so that you can readily search for details such as dates, telephone numbers, and other useful information.
·Treat every application form as though it is the first one you are completing---write carefully and neatly.
·Use words that describe the responsibility and different aspects of each job you have held rather than list only the duties you performed.
·Particularly describe social a
A. you may have to fill in a long application form
B. the filling up of an application form takes much time
C. one may have to fill in many application forms before one gets a job
D. application forms should be filled carefully, with no misleading
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