Text 3 "When a customer enters my store, forget me. He is king," decreed John Wanamaker, who in 1876 turned an abandoned railway depot in Philadelphia into one of the world’ s first department stores. This revolutionary concept changed the face of retailing and led to the development of advertising and marketing as we know it today. But compelling as that slogan was, in truth the shopper was cheated of the crown. Although manufacturing efficiency boosted the variety of goods and lowered prices, advertising provided most information about products. Through much of the past century, ads spoke to a captive audience confined to just a few radio or television channels or a limited number of publications. Now media choice has exploded too, and consumers select what they want from a far greater variety of sources--especially with a few clicks of a computer mouse. Thanks to the internet, the consumer is finally seizing power. As our survey in this issue shows, cons
A. inefficient advertising.
B. underrated slogan.
C. medium handicap.
D. rampant dishonesty.
Text 3 "When a customer enters my store, forget me. He is king," decreed John Wanamaker, who in 1876 turned an abandoned railway depot in Philadelphia into one of the world’ s first department stores. This revolutionary concept changed the face of retailing and led to the development of advertising and marketing as we know it today. But compelling as that slogan was, in truth the shopper was cheated of the crown. Although manufacturing efficiency boosted the variety of goods and lowered prices, advertising provided most information about products. Through much of the past century, ads spoke to a captive audience confined to just a few radio or television channels or a limited number of publications. Now media choice has exploded too, and consumers select what they want from a far greater variety of sources--especially with a few clicks of a computer mouse. Thanks to the internet, the consumer is finally seizing power. As our survey in this issue shows, cons
A. people employ internet to learn about products in advance.
B. consumers generally seek advice from salesmen.
C. people visit a store and make their choice at the same time.
D. consumers took business steps separately.
Text 3
"When a customer enters my store, forget me. He is king," decreed John Wanamaker, who in 1876 turned an abandoned railway depot in Philadelphia into one of the world’ s first department stores. This revolutionary concept changed the face of retailing and led to the development of advertising and marketing as we know it today.
But compelling as that slogan was, in truth the shopper was cheated of the crown. Although manufacturing efficiency boosted the variety of goods and lowered prices, advertising provided most information about products. Through much of the past century, ads spoke to a captive audience confined to just a few radio or television channels or a limited number of publications. Now media choice has exploded too, and consumers select what they want from a far greater variety of sources--especially with a few clicks of a computer mouse. Thanks to the internet, the consumer is finally seizing power.
As our survey i
A. profound implications are hard to decipher.
B. commercial conducts can be tax-evasive.
C. dishonest firms are most critical of award-winners.
D. business transaction was less transparent.
Text 4
"My very educated mother just served us nine pizzas." Many American school children are taught this sentence to help them remember the order of the planets of the solar system. Soon though, this may change because, on July 29th, a team of astronomers announced the discovery of a very distant celestial body larger than Pluto. The researchers claim that the new body--which they are informally calling Xena--should be classified as a planet.
The new body--temporarily named 2003UB313--orbits the Sun once every 560 years. It is currently over 14 billion kilometres away, about three times farther out than Pluto, making it the most distant object ever discovered in the solar system. The researchers think it is part of the Kuiper belt, a ring of rocky objects that extends beyond Neptune.
Mike Brown of the California Institute of Technology, Chad Trujillo of the Gemini Observatory and David Rabino witz of Yale University discovered the object
A. On July 29th, 2005.
B. In October 2003.
C. In January 2005.
D. On March 13th, 2003.
Text 4 "My very educated mother just served us nine pizzas." Many American school children are taught this sentence to help them remember the order of the planets of the solar system. Soon though, this may change because, on July 29th, a team of astronomers announced the discovery of a very distant celestial body larger than Pluto. The researchers claim that the new body--which they are informally calling Xena--should be classified as a planet. The new body--temporarily named 2003UB313--orbits the Sun once every 560 years. It is currently over 14 billion kilometres away, about three times farther out than Pluto, making it the most distant object ever discovered in the solar system. The researchers think it is part of the Kuiper belt, a ring of rocky objects that extends beyond Neptune. Mike Brown of the California Institute of Technology, Chad Trujillo of the Gemini Observatory and David Rabino witz of Yale University discovered the object in data recorded at the
A. The new planet is named after noodles.
B. The new object is not counted as a planet.
C. Both Pluto and the new object are not counted as planet.
D. Both Pluto and the new object are counted as planet.
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