更多"BRAND : OWNERSHIP::"的相关试题:
[多项选择]Which two statements are true regarding ownership of shared entities? （）(Choose two.)
A. Customers is owned by Oracle Human Resources whereas Locations is owned by Oracle Receivables.
B. Items is owned by Oracle Purchasing whereas Locations is owned by Oracle Receivables.
C. Sales Force is owned by Oracle Order Management whereas Employees is owned by Oracle Human Resources.
D. Set of books is owned by Oracle General Ledger whereas Locations is owned by Oracle Human Resources.
E. Suppliers is owned by Oracle Purchasing whereas Units of Measure is owned by Oracle Inventory.
[单项选择]The issue of media ownership is important because ______.
A. it affects the amount of money the stockholders will make
B. it decides whether we can have different aspects of the media
C. it concerns the channels through which to express opinions
D. it means that more and more people will hold onto only a few stations
[单项选择]There is large concentration of ownership today ______.
A. although competition among them has increased
B. so the quality standards from them have declined
C. and this means that the qualifications of reporters are declining
D. but the standards among newsrooms have improved over the years
[单项选择]Some people oppose the ownership d H-bombs by individuals on the grounds that ______.
[单项选择]Some people oppose the ownership of H-bombs by individuals on the grounds that ______.
[单项选择]When did the company stop producing its own brand cola
[多项选择]A brand new network application is required for the Acme Company, and they are considering the use of a connectionless service. What are the characteristics of a connectionless service?（）
A. It uses a Reliable transport mechanism.
B. It uses a Non-reliable transport mechanism
C. It is less bandwidth-intensive than connection oriented services
D. it uses handshaking
[单项选择]You have just purchased a brand new router and wish to have the router prompt you through the initial configuration commands. Which router mode does this describe?（）
A. ROM Monitor mode
B. SETUP mode
C. Autoflash mode
D. RXBOOT mode
E. None of the above
[单项选择]
The brand name puts a face on every company. Names like McDonald’s, GM, Apple, Intel, and a large number of others have long become very popular. They’ve also given customers a point of reference when thinking about a company. Good brand names might help companies avoid heavy costs and ’bring them greater profits.
Usually companies create names that are easy to learn and remember. Firstly, the name should create interest. Rhymes (押韵) and humor are some ways to gain interest, but there are others as well. Think about your customers and what would interest them. Secondly, tile name should present a picture or image. People remember them most because the name is stored in pictures and words. Thirdly, the name should be meaningful associations that show the benefits customers want. Then the name should have some emotion. Emotional associations are easier to learn and remember. The Love Boat ,for instance, is very easy to remember. Finally, the name should be
A. Being easy to remember.
B. Having lots of advertisements.
C. Gaining support from associations.
D. Showing the benefits customers can have.
[判断题]
Brand refers to names, logos and slogans. For example, Nike is known for its slogan “Just do it” and swoosh logo. A trademark shows the origin and ownership of a product or service, which is used to protect names, logos, drawings, symbols and other characters related with a business. Coke？ and Coca-cola？ are registered trademarks of the Coca-Cola Company.
Many companies spend a lot of money and time registering their trademarks. There are at least two good reasons for this. Firstly, if you trademark a brand, you are the only person allowed to use that Brand name slogan etc. If others want to use that brand, they must ask your permission or pay some money. Secondly, registration also allows the owner to bring legal action against anyone who uses the trademark without authorization.
There are basic trademark symbols, e.g.“TM”for goods and“SM”for service.They tell the public that the product's name and design are the exclusive property of the company, but a registered trademark？ provides notice that it has indeed been registered.
The trademark symbols TM and ? can be exchanged in a brand.
