热门试题:
[判断题]伤员脱离电源后，对伤者有无脉搏的判断应同时触摸两侧颈动脉。
A.正确
B.错误
[单项选择]
肾病综合征表现为
A. 水肿、血尿、高血压
B. 血尿、贫血、肾衰竭
C. 发作性肉眼血尿，无水肿与高血症
D. 水肿、蛋白尿、高血脂、低蛋白血症
E. 水肿、血尿、蛋白尿、高血压
[单选题]监控终端通过通信接口或者( )接口直接采集设备状态量。
A.A、遥测量；
B.遥信量；
C.数据量；
D.采集量
[单项选择]国家电网特高压骨干网架是（）。
A. 由百万伏级直流和±800kV级交流系统组成的输电网
B. 由百万伏级交流和±800kV级直流系统组成的输电网络
C. 由千万伏级交流和±800kV级直流系统组成的输电网络
D. 由百万伏级交流和±800kV万伏级直流系统组成的输电网络
[填空题]A=The Imperial Palace B=The Temple of Heaven C=Potala Palace D=Jokhang Temple
Which palace or temple...
·is the spiritual center of Tibet 71. ______
·is circular in the northern part while square in the southern part 72. ______
·presents the largest and most complete ensemble of traditional architecture 73. ______
·covers a building space of 90 thousand square meters 74. ______
·is the oldest one among the four in the text 75. ______
·can present the visitor the significance of Heaven Kitchen 76. ______
·is a combination of architectural styles from Han, Tibetan and Nepalese 77. ______
·was the religious and political center of old Tibet 78. ______
·is along with many comparatively small buildings on either side 79. ______
·presents an e
[单项选择]位于荐段脊髓灰质外侧柱内的神经元是（）。
A. 交感节前神经元
B. 交感节后神经元
C. 副交感节前神经元
D. 副交感节后神经元
[简答题]Inside the Mind of the
Consumer
Could brain-scanning technology provide
an accurate way to assess the appeal of new products and the effectiveness of
advertising
A Marketing people are no longer prepared to
take your word for it that you favour one product over another. They want to
scan your brain to see which one you really prefer. Using the tools of
neuroscientists, such as electroencephalogram (EEG) mapping and functional
magnetic-resonance imaging (fMRI), they are trying to learn more about the
mental processes behind purchasing decisions. The resulting fusion of
neuroscience and marketing is, inevitably, being called
’neuromarketing’.
B The first person to apply
brain-imaging technology in this way was Gerry Zaltman of Harvard University, in
the late 1990s. The idea remained in obscurity until 2001, when BrightHouse, a
marketing consultancy based in Atlanta, Georgia, set up a dedicated
neuromarketing arm, BrightHouse Neurostrategies Group. (BrightHouse lists
Coca-Cola, Delta Airlines and Home Depot among its clients.) But the company’s
name may itself simply be an example of clever marketing. BrightHouse does not
scan people while showing them specific products or campaign ideas, but bases
its work on the results of more general fMRI-based research into consumer
preferences and decision-making carried out at Emory University in
Atlanta.
C Can brain scanning really be applied to
marketing The basic principle is not that different from focus groups and other
traditional forms of market research. A volunteer lies in an fMRI machine and is
shown images or video clips. In place of an interview or questionnaire, the
subject’s response is evaluated by monitoring brain activity. fMRI provides
real-time images of brain activity, in which different areas ’light up’
depending on the level of blood flow. This provides clues to the subject’s
subconscious thought patterns. Neuroscientists know, for example, that the sense
of self is associated with an area of the brain known as the medial prefrontal
cortex. A flow of blood to that area while the subject is looking at a
particular logo suggests that he or she identifies with that brand.
D At first, it seemed that only companies in Europe were prepared
to admit that they used neuromarketing. Two carmakers, DaimlerChrysler in
Germany and Ford’s European arm, ran pilot studies in 2003. But more recently,
American companies have become more open about their use of neuromarketing.
Lieberman Research Worldwide, a marketing firm based in Los Angeles, is
collaborating with the California Institute of Technology (Caltech) to enable
movie studios to market-test film trailers. More controversially, the New York
Times recently reported that a political consultancy, FKF Research, has been
studying the effectiveness of campaign commercials using neuromarketing
techniques.
E Whether all this is any more than a
modern-day version of phrenology, the Victorian obsession with linking lumps and
bumps in the skull to personality traits, is unclear. There have been no
large-scale studies, so scans of a handful of subjects may not be a reliable
guide to consumer behaviour in general. Of course, focus groups and surveys are
flawed too: strong personalities can steer the outcomes of focus groups, and
people do not always tell opinion pollsters the truth. And even honest people
cannot always explain their preferences.
F That is
perhaps where neuromarketing has the most potential. Most people say they prefer
the taste of Coke to Pepsi, but cannot say why. An unpublished study carried out
last summer at the Baylor College of Medicine in Houston, Texas, found that most
subjects preferred Pepsi in a blind tasting—fMRI scanning showed that drinking
Pepsi lit up a region called the ventral putamen, which is one of the brain’s
’reward centres’, far more brightly than Coke. But when told which drink was
which, most subjects said they preferred Coke, which suggests that its stronger
brand outweighs Pepsi’s more pleasant taste.
G ’People
form many unconscious attitudes that are obviously beyond traditional methods
that utilise introspection,’ says Steven Quartz, a neuroscientist at Caltech who
is collaborating with Lieberman Research. With over $100 billion spent each year
on marketing in America alone, any firm that can more accurately analyse how
customers respond to products, brands and advertising could make a
fortune.
H Consumer advocates are wary. Gary Ruskin of
Commercial Alert, a lobby group, thinks existing marketing techniques are
powerful enough. ’Already, marketing is deeply implicated in many serious
pathologies,’ he says. ’That is especially true of children, who are suffering
from an epidemic of marketing-related diseases, including obesity and type-2
diabetes. Neuromarketing is a tool to amplify these trends.’ Dr. Quartz counters
that neuromarketing techniques could equally be used for benign purposes. ’There
are ways to utilise these technologies to create more responsible advertising,’
he says. Brain-scanning could, for example, be used to determine when people are
capable of making free choices, to ensure that advertising falls within those
bounds.
I Another worry is that brain-scanning is an
invasion of privacy and that information will be compiled on the preferences of
specific individuals. But neuromarketing studies rely on small numbers of
volunteer subjects, so that seems implausible. Critics also object to the use of
medical equipment for frivolous rather than medical purposes. But as Tim Ambler,
a neuromarketing researcher at the London Business School says: ’A tool is a
tool, and if the owner of the tool gets a decent rent for hiring it out, then
that subsidises the cost of the equipment, and everybody wins.’ Perhaps more
brain-scanning will someday explain why some people like the idea of
neuromarketing, but others do not.
—EconomistReading Passage 2 has nine paragraphs, A-I.
Which paragraph contains the following information
Write the correct letter, A-I, in boxes on your answer sheet.
NB You may use any letter more than once.
the drawbacks of neuromarketing
[单项选择]正常小儿肺活量约为（）
A. 50～70ml/kg
B. 50～100ml/kg
C. 60～70ml/kg
D. 80～100ml/kg
E. 100~120ml/kg
[多选题]大学生增强国防观念,要体现在日常学习、生活和社会实践的方方面面,主要有:( )。
A.积极参军入伍,大力提高我军的科学文化素质
B.学习国防知识,提高国防意识和素质
C.参加军事训练,学习国防知识和军事技能
D.参与国防教育活动,增进对国防的感性认识
[单选题]62.肝硬化大量腹水患者的护理,下列哪项不妥
A.给予半卧位
B.低盐饮食
C.皮肤护理
D.应用利尿剂者均应补钾
E.定期测量腹围和体重
[判断题]电路是电流所流经的路径。最简单的电路是由电源、负载、连接导线和电气控制设备组成的闭合回路。
A.正确
B.错误
[单选题]认识运动是一个无限反复无限发展过程的观点属( )
A. 唯心主义认识论的观点
B. 旧唯物主义认识论的观点
C. 马克思主义认识论的观点
D. 机械唯物主义认识论的观点
[多选题]持有效车票扰乱公共秩序的人，站、车均可（ ），情节严重的送交公安部门处理。
A.让其上车交到站处理
B.拒绝其上车
C.责令其下车
D.编制客运记录交公安部门处理
[判断题]( )工程师法压井与司钻法压井相比时间长，井口装置承压大，对地层施加的压力大。
A.正确
B.错误
[多项选择]根据《国有企业监事会暂行条例》的规定，下列各项中，属于国有企业监事会职责的有( ) 。
A. 检查企业财务会计报告的真实性、合法性
B. 检查企业国有资产保值增值情况
C. 评价企业负责人经营管理业绩
D. 参与企业的经营决策
[单选题]用差压式液位变送器测量液位，没有液位时而仪表显示为负值的可能原因是（ ）。
A.连通的阀没有开，连通管道堵，液位计膜片坏
B.现场干扰严重，仪表接地不良，仪表内部芯片有问题
C.安装前未调校仪表零点
D.仪表接地不良
[单选题]当线圈中的电流（____）时，线圈两端产生自感电动势。
A.变化时
B.不变时
C.很大时
D.很小时
[单项选择]采用结构化生命周期法开发管理信息系统，一般应该经历（）阶段。
A. 系统调查、系统规划、系统切换、系统评审和系统运行
B. 系统安装、系统设置、系统调试、系统准备和系统启动
C. 系统规划、系统分析、系统设计、系统实施和系统维护与评价
D. 系统收集、系统传递、系统加工、系统存贮和系统输出
[单选题]接入因特网的每台主机都有一个唯一可识别的地址,称为______。
A. TCP地址
B. IP地址
C. TCP/IP地址
D. URL
[填空题] A land free from destruction, plus wealth, natural resources, and labor supply—all these were important 【B1】 in helping England to become the center ior the Industrial Revolution. 【B2】 they were not enough. Something 【B3】was needed to start the industrial process. That "something special" was men—【B4】 individual who could invent machines, find new 【B5】 of power, and establish business organizations to reshape society. The men who 【B6】 the machines of the Industrial Revolution 【B7】 from many backgrounds and many occupations. Many of them were 【B8】 inventors than scientists. A man who is a 【B9】 scientist is primarily interested in doing his research 【B10】 He is not necessarily working 【B11】 that his findings can be used.
An inventor or one interested in applied science is 【B12】 trying to make something that has a concrete 【B13】 He may try to solve a problem by using the theories 【B14】 science or by experimenting through trial and error. Regardless of his method, he is working to
A. A．generating
B．effective
C．motivating
D．creative
[多选题]汽车转向系统主要由（）组成
A.转向盘
B.转向柱
C.转向轴
D.转向器
E.转向传动机构
[单选题]淬火+( )回火的热处理叫调质处理。
A.低温
B.中温
C.高温
D.常温"
[单项选择]
A. aside
B. apart
C. away
D. ahead
[单项选择]患儿，3岁，因结核性脑膜炎入院治疗。目前表现为精神呆滞、睡眠不安、双目凝视、喜哭、性格改变。该患儿正处于（）。
A. 脑膜刺激征期
B. 昏迷期
C. 前驱期
D. 中期
E. 晚期
[单项选择]以下不属于工作轮换法的优点是( )。
A. 丰富工作内容，减少枯燥感
B. 有助于员工理解本职工作的意义
C. 降低员工的离职率
D. 使管理部门在人事调动上具有规律性
[多项选择]经粪-口途径传播的病毒性肝炎是（ ）
A. 戊型肝炎
B. 丁型肝炎
C. 甲型肝炎
D. 乙型肝炎
E. 丙型肝炎
[单选题]动车段（所）调车工作的领导及指挥由（ ）规定。
A.总公司
B.铁路局
C.车务段
D.直属站
[判断题]遇无线调车灯显设备故障时，应及时采取视觉信号和听觉信号作业。（ ）
A.正确
B.错误
[单项选择]与酚醛胶泥、呋喃胶泥相比，水玻璃胶泥的主要使用特点为( )。
A. 耐有机溶剂腐蚀
B. 耐碱腐蚀
C. 耐强氧化性酸腐蚀
D. 耐无机酸、有机酸腐蚀
[单项选择]冬虫夏草的加工方法是
A. 动物体的某一部分
B. 动物体某些部分的加工品
C. 动物的排泄物
D. 动物除去内脏的干燥体
E. 动物的干燥全体
[填空题]设备疑币、假币加封后放于( ) ,需用备用金抵充疑币金额,确保当日缴款金额正确。
[多项选择]ABC会计师事务所对丁股份有限公司(以下简称“丁公司”)的20×8年财务报表进行年度审计，派出D注册会计师进行审计。在审计过程中遇到下列问题，请代D注册会计师做出正确的专业判断。
下列属于采购与付款交易实质性程序的有( )。
A. 追查存货的采购至存货永续盘存记录
B. 审核批准采购价格和折扣的标记
C. 将采购明细账中记录的交易同卖方发票、验收单和其他证明文件比较，核实记录的金额、数量是否有差异
D. 复核采购明细账、总账及应付账款明细科目，注意是否有大额或不正常的金额
[多项选择]错误的价值观列举有以下几种（）
A. 集体主义的价值观
B. 权力至上的价值观
C. 先人后已的价值观
D. 不劳而获的价值观
[单选题]ASCII码分为().
A.A:高位码和低
位码
B.B:专用码和通用
码
C.C:7位码和8位码
D.D:以上都不
是
