Market research
Market research has become more and more important in recent years. In some organisations, in fact, managers will not initiate any activity without market research to back. them up.
The first thing to be said about market research is that it is not an (21) to management decision-making. No form of market research, no matter how deep, complicated and detailed, can ever be seen as a substitute for creative decision-making by professional managers (22) its very best, all it can do is (23) some doubt and clarify the nature of the problem. It may even be seen as a tool which can improve the (24) of decisions but it is not in itself a decision-making mechanism.
Market research, in (25) with a number of other approaches in marketing, suffers from the frequent complaint that it is not really accurate. Market research results can never be completely accurate because
A. association
B. common
C. addition
D. connection
Between Elvis and Alice, rock (1) say, a number of rock stars have helped our society (2) its beliefs and attitudes. Bob Dylan touched a nerve of (3) . He spoke of civil rights, nuclear fallout, and loneliness. He (4) of change and of the (5) of an older generation
Chavel was filled with a huge and (6) joy. It seemed to him that already he was (7) twenty-nine men to draw and only two (8) papers left. The chances had suddenly grown in his (9) from ten to one to—fourteen to one: the greengrocer had drawn a slip and indicated carelessly and without (10) that he was safe.
But now he’s going to do something about it. He’s going to (11) all the goodness of his (12) , all the apple pie and (13) and medals in the (14) of his country, and he’s going to place it before the people of this country, telling it (15) it real
Tests conducted at the University of Pennsylvania’s Psychological Laboratory showed that anger is one of the most difficult emotions to detect from facial expression. Professor Dallas E. Buzby confronted 716 students with pictures of extremely angry persons, and asked them to identify the emotion from facial expression. Only 2 percent made correct judgments. Anger was most frequently judged as "pleased." And a typical reaction of a student with the picture of a man who was hopping mad was to classify his expression as either "bewildered", "quizzical", or simply "amazed". Other students showed that it is extremely difficult to tell whether a man is angry or not just by looking at his face. The investigators found further that women are better at detecting anger from facial expression than men are. Paradoxically, they found that psychological training does not sharpen one’s ability to judge a man’s emotions by his expression
A. is difficult to detect by looking at a person’s face
B. is frequently confused with other emotions
C. is detected by women better than by men
D. cannot be detected by a psychologically trained person
改革开放“年来，我国女职工人数平均每年以4.3%的速度递增，快于男职工的增长速度。到1992年底，我国女职工人数已达5 600万人，占全部职工总数的38%，比1978年提高5.4个百分点。
国家统计局提供的情况表明，随着改革开放步伐的加快和女职工队伍的不断壮大，妇女在社会生活各个领域发挥着越来越大的作用。目前，在卫生、体育和社会福利事业中，女职工比例已超过半数；在居民服务业及商业行业中，女职工所占比重均在45%以上。全国一亿多乡镇企业劳动者中，女性有4 000多万；城乡200多万个私营企业的劳动者中，女性超过百万人。
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