热门试题:
[多项选择]判断血液透析充分性的评估指标有（）
A. 尿素清除指数（Kt/V）
B. 尿素氮移除率（URR）
C. 透析液流量
D. 透析器超滤系数
E. 透析血流量
[单项选择]证券公司承销政府债券的，应当按照承担包销义务的承销金额的（）计算风险准备。
A. 10%
B. 5%
C. 2%
D. 1%
[单选题](通用2.12)以下选项中有关止血带止血法包扎过程中注意事项错误的是()。
A.置伤病者于适当卧姿,检查伤口。对伤口中可直视、松动并易取出的异物,应小心去除
B.使伤病者受伤部位尽量放低至心脏水平以下
C.用干净敷料压迫伤口,可用另一软绵垫覆盖其上
D.接触伤病者伤口前,必须先戴保护性手套保护自己
[单项选择]王某，初孕妇，孕34周，四步触诊结果，于子宫底部触到坚而硬的胎头，在耻骨联合上方触到较软面宽不规则的胎臀，胎背位于母体腹部右前方。胎心音于脐上右侧听到。该孕妇胎方位为( )。
A. 骶左前
B. 骶右前
C. 骶左后
D. 骶右后
E. 骶左横
[单选题]在全长范围内用样杆检查交叉杆弯曲变形，转K1型大于（ ）时更换。
A.10mm
B.20mm
C.8mm
D.15mm
[单选题]经党中央批准,中管企业一般设立(),中管金融企业设立()。
A.党组,党组
B.党组,党组性质党委
C.党组,党委
D.党委,党组
[判断题]机械工业中的铸造、机加工、部件（总成）装配等生产过程，属于基本生产过程。( )
A.正确
B.错误
[多选题]既有无缝道岔结构存在（）问题要及时解决。
A.无缝道岔与两端无缝线路未焊联或冻结（绝缘接头未胶接），且道岔与无缝线路间无缓冲区。
B.无缝道岔与两端无缝线路焊联或冻结（绝缘接头胶接），但道岔内未焊联或冻结（绝缘接头未胶接）。
C.与无缝线路相连的道岔未采用可焊辙叉。
D.无缝道岔的辙叉、尖轨及钢轨伤损更换后不能及时焊联时应采取冻结等措施进行处理
[单选题]下列关于在不良资产处置过程中，借款保证人的责任描述正确的是()。
A.债务只与借款人有关
B.保证人与银行是债务人与债权人的关系
C.保证人可以随时拒绝承担保证责任
D.若保证人与债权人未在合同中约定责任，则银行无权要求保证人履行债务
[单选题]对电机内部的脏物及灰尘清理,应用( )。
A.湿布抹擦
B.布上沾汽油.煤油等抹擦
C.用压缩空气吹或用干布抹擦
[判断题]电火花、电弧的温度很高,不仅能引起可燃物燃烧,还能使金属熔化、飞溅,构成危险的火源。
A.正确
B.错误
[判断题]. 脊髓主要由中央的白质和周围的灰质构成。
A.正确
B.错误
[单项选择]依据新刑事诉讼法的规定，侦查人员进行侦查模拟试验活动时的试验条件、试验过程和试验结果所作的客观记载，属于刑事诉讼证据中的( )。
A. 辨认笔录
B. 侦查实验笔录
C. 勘验笔录
D. 检查笔录
[单项选择]焊接结束后，沿焊趾的母材部位产生的纵向沟槽和凹陷叫（）。
A. 未熔合
B. 弧坑
C. 咬边
D. 表面气孔
[简答题]Inside the Mind of the
Consumer
Could brain-scanning technology provide
an accurate way to assess the appeal of new products and the effectiveness of
advertising
A Marketing people are no longer prepared to
take your word for it that you favour one product over another. They want to
scan your brain to see which one you really prefer. Using the tools of
neuroscientists, such as electroencephalogram (EEG) mapping and functional
magnetic-resonance imaging (fMRI), they are trying to learn more about the
mental processes behind purchasing decisions. The resulting fusion of
neuroscience and marketing is, inevitably, being called
’neuromarketing’.
B The first person to apply
brain-imaging technology in this way was Gerry Zaltman of Harvard University, in
the late 1990s. The idea remained in obscurity until 2001, when BrightHouse, a
marketing consultancy based in Atlanta, Georgia, set up a dedicated
neuromarketing arm, BrightHouse Neurostrategies Group. (BrightHouse lists
Coca-Cola, Delta Airlines and Home Depot among its clients.) But the company’s
name may itself simply be an example of clever marketing. BrightHouse does not
scan people while showing them specific products or campaign ideas, but bases
its work on the results of more general fMRI-based research into consumer
preferences and decision-making carried out at Emory University in
Atlanta.
C Can brain scanning really be applied to
marketing The basic principle is not that different from focus groups and other
traditional forms of market research. A volunteer lies in an fMRI machine and is
shown images or video clips. In place of an interview or questionnaire, the
subject’s response is evaluated by monitoring brain activity. fMRI provides
real-time images of brain activity, in which different areas ’light up’
depending on the level of blood flow. This provides clues to the subject’s
subconscious thought patterns. Neuroscientists know, for example, that the sense
of self is associated with an area of the brain known as the medial prefrontal
cortex. A flow of blood to that area while the subject is looking at a
particular logo suggests that he or she identifies with that brand.
D At first, it seemed that only companies in Europe were prepared
to admit that they used neuromarketing. Two carmakers, DaimlerChrysler in
Germany and Ford’s European arm, ran pilot studies in 2003. But more recently,
American companies have become more open about their use of neuromarketing.
Lieberman Research Worldwide, a marketing firm based in Los Angeles, is
collaborating with the California Institute of Technology (Caltech) to enable
movie studios to market-test film trailers. More controversially, the New York
Times recently reported that a political consultancy, FKF Research, has been
studying the effectiveness of campaign commercials using neuromarketing
techniques.
E Whether all this is any more than a
modern-day version of phrenology, the Victorian obsession with linking lumps and
bumps in the skull to personality traits, is unclear. There have been no
large-scale studies, so scans of a handful of subjects may not be a reliable
guide to consumer behaviour in general. Of course, focus groups and surveys are
flawed too: strong personalities can steer the outcomes of focus groups, and
people do not always tell opinion pollsters the truth. And even honest people
cannot always explain their preferences.
F That is
perhaps where neuromarketing has the most potential. Most people say they prefer
the taste of Coke to Pepsi, but cannot say why. An unpublished study carried out
last summer at the Baylor College of Medicine in Houston, Texas, found that most
subjects preferred Pepsi in a blind tasting—fMRI scanning showed that drinking
Pepsi lit up a region called the ventral putamen, which is one of the brain’s
’reward centres’, far more brightly than Coke. But when told which drink was
which, most subjects said they preferred Coke, which suggests that its stronger
brand outweighs Pepsi’s more pleasant taste.
G ’People
form many unconscious attitudes that are obviously beyond traditional methods
that utilise introspection,’ says Steven Quartz, a neuroscientist at Caltech who
is collaborating with Lieberman Research. With over $100 billion spent each year
on marketing in America alone, any firm that can more accurately analyse how
customers respond to products, brands and advertising could make a
fortune.
H Consumer advocates are wary. Gary Ruskin of
Commercial Alert, a lobby group, thinks existing marketing techniques are
powerful enough. ’Already, marketing is deeply implicated in many serious
pathologies,’ he says. ’That is especially true of children, who are suffering
from an epidemic of marketing-related diseases, including obesity and type-2
diabetes. Neuromarketing is a tool to amplify these trends.’ Dr. Quartz counters
that neuromarketing techniques could equally be used for benign purposes. ’There
are ways to utilise these technologies to create more responsible advertising,’
he says. Brain-scanning could, for example, be used to determine when people are
capable of making free choices, to ensure that advertising falls within those
bounds.
I Another worry is that brain-scanning is an
invasion of privacy and that information will be compiled on the preferences of
specific individuals. But neuromarketing studies rely on small numbers of
volunteer subjects, so that seems implausible. Critics also object to the use of
medical equipment for frivolous rather than medical purposes. But as Tim Ambler,
a neuromarketing researcher at the London Business School says: ’A tool is a
tool, and if the owner of the tool gets a decent rent for hiring it out, then
that subsidises the cost of the equipment, and everybody wins.’ Perhaps more
brain-scanning will someday explain why some people like the idea of
neuromarketing, but others do not.
—EconomistLook at the following people and the list of statements
below. Match each person with the correct opinion,
A-H. Write the correct letter, A-H, in boxes on your answer
sheet. List of Statements
A says that any firm spend more than $100 million on marketing can have a
good evaluation of the marketing. B points out that
neuromarketing may expand the harmful effects on people’s health.
C finds that children who watch advertisements suffer from obesity
and diabetes. D says that neuromarketing can help the
advertisers be more responsible to the public. E says
that different people show different preferences on euronmarketing
F points out that both owners and customers can make a profit by
making good use of neuromarketing. G neuromarketing
enables people to buy free products. H applies
neuromarketing to practice for the first time. Gerry
Zaltman
[判断题]备车司机下备车前需将客室空调及照明开启，检查两端司机室通道门锁闭良好。
A.正确
B.错误
[简答题](1)将考生文件夹下WEB文件夹中的文件INT．CPX移动到考生文件夹下MAIL/FONT文件夹中。
(2)将考生文件夹下TEC文件夹中的文件夹NARN设置为只读和隐藏属性。
(3)将考生文件夹下LULAR文件夹中的文件MOON．CDX复制到考生文件夹下SEED文件夹中，并将该文件更名为SUN．PRG。
(4)将考生文件夹下HARD文件夹中的文件夹SUNSONG．BBS删除。
(5)在考生文件夹下SOLDER文件夹中建立一个新文件夹LAKE。
[判断题]上级行政机关或者有关部门对行政处罚机关使用的非法收据应予以收缴销毁,对直接负责的主管人员和其他直接责任人员依法给予行政处分。
A.正确
B.错误
[单项选择]药物治疗作用初步评价阶段是（）
A. Ⅰ期临床试验
B. Ⅱ期临床试验
C. Ⅲ期临床试验
D. Ⅳ期临床试验
E. 生物等效性试验
[单选题] It’s snowing now. You’d better _______ at home.
A. stayed
B. to stay
C. stay
D. staying
[判断题]拱顶油罐有一个浮在油面上，能随罐内油位上升、下降的浮顶，浮盘与油面间几乎不存在气体空间，能有效地减少蒸发损耗
A.正确
B.错误
[单选题]哪种sauce带甜味？
A.Saffron sauce
B.Black pepper sauce
C.Gream Dill Sauce
D.Tariyaki sauce
[单选题]1.144. 第144题 电缆线路相当于一个电容器，停电后的线路上还存在有剩余电荷，对地仍有（ ），因此必须经过充分放电后 ，才可以用手接触。
A.电位差
B.等电位
C.很小电位
D.电流
[判断题]作业人员违规使用手机属“陋习”。（ ）
A.正确
B.错误
[多项选择]用发行国债的方式弥补财政赤字，一般不会影响经济发展，可能产生的副作用较小，其表现为( )。
A. 发行国债只是部分社会资金使用权的暂时转移，流通中的货币总量基本不变，不会导致通货膨胀
B. 社会闲置资金是有限的，政府集中过多，将会减少民间部门可借贷资金的供给
C. 国债的认购通常遵循自愿的原则，通过发行国债获取的资金基本上是社会资金运动中游离出来的部分
D. 增加国债又要受立法程序的制约
E. 通过中央银行透支来弥补财政赤字，不会引起通货膨胀
[单选题]在实施港口检查时,对非公约缔约国的船舶和小于公约尺度的船舶 。( )
A.不给予检查
B.不给予优惠待遇
C.不给予滞留
D.不给予进港。
[单项选择]关于食品检验主要作用，下列说法错误的是（）。
A. 对食品生产和加工进行全面质量控制
B. 为食品质量纠纷的解决提供技术依据
C. 为消费者提供物美价廉的食品
D. 为食品质量监管部门宏观监控提供参考
[单选题]在区间发生车辆、轨道、供电等设备故障时，电客车预计在（ ）内无法动车，OCC视情况组织区间疏散。
A.60分钟
B.40分钟
C.30分钟
D.20分钟
[单选题]轨面标准线复测结果与原轨面标准线误差不得大于±（ ）mm。
A.10
B.20
C.30
D.40
[单项选择]脑卒中最常见的死因是什么（）
A. 脑出血
B. 脑水肿、脑疝
C. 肺炎
D. 心功能不全
E. 肺栓塞
[单项选择]狂喜、愤怒、恐惧和绝望等是一种( )。
A. 激情
B. 心境
C. 应激
D. 热情
[单项选择]以沃伦斯·欧茨和查尔斯·提布特的理论主要是从( )角度出发来构建财政分权理论框架的。
A. 剩余价值最大化
B. 从公共产品和服务
C. 从公共产品和服务及个人偏好
D. 从个人偏好
[单选题]流线型抽油泵，一般可对粘度（50℃）低于()的稠油进行开采。
A. 3000mPa·s
B. 4000 mPa·s
C. 5000 mPa·s
D. 6000 mPa·s
[单选题]56.当事人约定合同履行期限不明确的，权利方可以（ ）。
A.A.随时请求对方履行义务，但应当给对方以必要的时间
B.B.重新协商履行期限
C.
C.不用履行
D.D.延期履行
[判断题]铁路路基横断面是指垂直于线路中心线截取的断面。( )
A.正确
B.错误
[多项选择]市场风险内部模型的优点包括( )。
A. 可以将不同业务、不同类别的市场风险用一个确切的数值(VAR值)来表示
B. 是一种能在不同业务和风险类别之间进行比较和汇总的市场风险计量方法
C. 有利于进行风险监测和管理
D. 简明易懂，适宜董事会和高级管理层了解本行市场风险总体水平
E. 涵盖了价格剧烈波动等可能对银行造成重大损失的突发性小概率事件
[单选题]有关肩手综合征的防治方法，错误的是
A.加强患肢的主动活动
B.注意抬高患肢
C.应用患肢向心性加压缠绕
D.鼓励用患肢输液
E.避免完全掌屈位
[多选题]中央银行的基本职能,一般的、传统的归纳是:( )
A.发行的银行
B.银行的银行
C.国家的银行
D.监管的银行
