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Big macs. Nacho-Cheese Chalupas. Subway subs. Rob Borucki adores them all. The 37-year old indulges in fast-food fare at least five times a week. A really good day for Borucki When Wienerschnitzel, a West Coast hot-dog chain he grew up with, recently opened just a few blocks from his Tempe Arizona office and he got to enjoy with his fellow sausage enthusiasts. "I was so excited" says the Internet project manager, who runs a fast-food fan Web site. "And so was everyone there."
In fast-food terms, Borucki is called a "heavy user," even though he is quite slender. Loosely defined as the 20 percent of fast-food eaters who account for 60 percent of all fast-food sales, a typical heavy user is male, in his 20s or 30s and extremely loyal to the burgers and fries he loves, lately, heavies are feeling under siege as fast-food chains have come under attack. Obese diners are suing companies like McDonald’s for allegedly contr
A. he can eat sausage of Wienerschnitzel.
B. to eat fast-food like Big macs or Subway subs.
C. a new fast-food chain restaurant opened nearby.
D. to eat fast-food with his fellow friends.
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