题目详情:

[简答题]美国天美时钟表公司在战前还是一个不大起眼的公司，因此，公司极力想在美国市场上撕开一条口子，大干一番。当时，著名的钟表公司几乎都是以生产名贵手表为目标，而且主要通过大百货商店、珠宝商店推销。但是，美国钟表公司通过市场营销研究发现，实际上市场可进行划分，把市场上的购买者分为三类：第一类消费者希望能以尽量低的价格购买能计时的手表，他们追求助是低价位的实用品，这类消费者占23％。第二类消费者希望能以较高的价格购买计时准确、更耐用或式样好的手表．他们既重实用，又重美观，这类消费者占46％。第三类消费者想买名贵的手表，主要是招它作为礼物，他们占整个市场的31％。由此企业发现，以往提供的产品仅是以第三类消费者为对象的。美国天美时钟表公司高兴地意识到，一个潜在的充满生机的大市场即在眼前。于是根据第一、二类消费者的需要，制造了一种叫做“天美时”的物美价廉的手表，一年内保修，而且利用新的销售渠道，广泛通过商店、超级市场、廉价商店、药房等各种类型的商店大力推销，结果很快提高了市场占有率，成为世界上最大的钟表公司之一。这种细分是否有效？

热门试题:

[单选题]It's no secret that most of us don't get enough sleep and suffer for it.If you're between the ages of 16 and 64,1 don't get seven to nine hours ofsleep per night,your logical 2,executive function,attention,and mood can be impaired.3,severe sleep deprivation can lead to depression,anxiety,and 4 ofparanoia（妄想症）.In the long run,sleep deprivation is a main 5 to the nsk ofdementia and Alzheimer's disease.6,one group that doesn't need to heed these warnings i.s executives.In our 7 of 35,000 leaders and interviews with 250 more,we found that the more seruor a person's 8 is,the more sleep they get.There are tw0 9 explanations for this.Either senior executives,with the help of_10 and hard-working middle managers,do less and take more time for sleep.Or senior executives have had the 11 and discipline throughout their career to get enough sleep and 12 maintain a high performance level without 13.Our conclusion is that the latter is the 14."Sleep has always been foundational for my performance,"Cees't Hart,president and CEO of Carlsberg Group,shared with us."And 15 to perform in a way that is required by my current job,I need seven hours of sleep,every night.Of course,with 16 travel and work commitments,sometimes this is 17,and when that happens,it comes with a cost.When I sleep less,I perform less."18,our data found that 68%ofnon-executive leaders get five to seven hours of sleep per night.When there are not enough hours in the day,they 19 some from the night.Many leaders stay up late to catch up on email or other tasks.According to our research,this tendency is widespread,20 gender.9选？
A.possible
B.absurd
C.durable
D.apparent