M: Will you go to the beach with us tonight, Mary
W: I’d love to, but my mother wants me to drive her to the airport. She’ll go to France to see my brother.
The appeal of advertising to buying
motives can have both negative and positive effects. Consumers may be convinced to buy a product of poor quality or high price because of an advertisement. For example, some advertisers have appealed to people’s desire for better fuel economy for their cars by advertising automotive products that improve gasoline mileage. Some of the products work. Others are worthless and a waste of consumers’ money. Sometimes advertising is intentionally misleading. A few years ago a brand of bread was offered to turned out that the bread was not dietetic (适合于节食的), but just regular bread. There were fewer calories because it was sliced very thin, but there were the same number of calories in every loaf. On the positive side, emotional appeals may respond to a consumer’s real concerns. Consider fire insurance. Fire insurance A. how to make a wise buying decision B. ways to protect the interests of the consumer C. the positive and negative aspects of advertising D. the function of advertisements in promoting sales [判断题]程序操作,是指有人监护的操作。
A.正确 B.错误 [单选题]甲、乙两企业共有一件注册商标,甲为共有商标的代表人。甲乙协商后,乙同意将该商标改为甲独有,他们应该办理何种申请?( )
A.变更注册人名义,将商标注册人名义由甲、乙变更为乙 B.转让,由甲、乙转让给甲 C.注销,由乙申请注销其商标份额 D.甲、乙签订协议即可 [判断题]通信铁塔的安装质量验收时应重点检验检测维修平台、爬梯、围栏等构件的连接质量。
A.正确 B.错误 [单项选择]对一个项目的结构进行逐层分解,以反映组成该项目的所有工作任务的是()。
A. 项目管理职能分工表 B. 项目管理任务分工表 C. 项目工作流程图 D. 项目结构图 [单项选择] Green Wave Washed Over Mainstream Shopping
Research in Britain has shown that "green consumers" continue to flourish as a significant group amongst shoppers. This suggests that politicians who claim environ mentalism is yesterday’’s issue may be seriously misjudging the public mood.
A report from Mintel, the market research organization, says that despite recession and financial pressures, more people than ever want to buy environmentally friendly products and a "green wave" has swept through consumerism, taking in people previously untouched by environmental concerns. The recently published report also predicts that the process will repeat itself with "ethical" concerns, involving issues such as fair trade with the Third World and the social record of businesses. Companies will have to be more honest and open in response to this mood.
Mintel’’s survey, based on nearly 1,000 consumers, found that the proportion who look for green products and are prepar
A. Y B. N C. NG [简答题]
阅读下列材料: [填空题]点标旗的位置准确放置在地图所标示的地点圆圈的()。
[单选题]特殊情况下,确需在恶劣天气进行露天高处抢修时,应组织人员充分讨论必要的安全措施,经()批准后方可进行。
A.运维人员 B.值班调控人员 C.领导 D.本单位 [判断题]某个体工商户为顾客提供有偿劳务服务的行为不可以成为经济法律关系的客体。 ( )
[判断题] ( )在品牌成长期,推广促销的侧重点在于提高品牌知名度。
A.正确 B.错误 我来回答: 提交
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