题目详情:

[简答题]RCR集团在不到三年的时间里，在竞争激烈的越南彩电市场抢得了10%的份额，但是这10%的份额所对应的销售量仅区区7万台，不到其年生产能力的1/7，这意味着86%的生产能力被闲置。若是按照一般彩电企业正常的固定资产折旧率和固定费用率计算，7万台的彩电销售量是很难保证项目赢利的。由此可见，RCR集团在越南的子公司和销售额太小，达不到规模经济的需要，赢利前景不乐观。
在越南投资对于RCR集团来说有不少有利条件：文化背景、政治背景类同，容易沟通；越南已实行革新开放政策，经济快速增长；两国关系越来越密切等等。但是影响越南投资环境的不利因素也很多：越南经济比较落后，人均收入水平不到400美元，居民购买力不强，市场容量有限。对于越南普通家庭来说，彩电还是一种奢侈品，全国销售量也只有70万台左右，远远不及泰国、马来西亚等国家。以区区70万台容量的市场，来支撑RCR集团的海外市场业务，未免让人担心。彩电作为成熟产业，利润率已经相当低了，企业赢利必须达到相当规模的产销量。70万台的销售显然难以达到赢利平衡点。越南彩电行业已经严重供过于求，行业中任何一家新进入者要从中分得一杯羹都如同虎口拔牙。越南彩电的生产能力已达300多万台，此时以新建方式插足越南彩电市场，势必进一步加剧供求矛盾，引发鱼死网破的激烈竞争，难以保证投资回报。
在越南，RCR必须与领先进入市场的日本、韩国的企业比技术比设计，而RCR集团最拿手的是资源整合与低成本规模生产，技术和设计恰恰是他的弱项。这正是以己之短击人之所长，因为无论从技术还是从综合实力上看，RCR都无法与后者比拼。
越南的家电配套企业少，配套成本高，大大限制了RCR低成本优势的发展。总之，集团过高地估计了越南市场的容量和潜力，对投资前景过于乐观，是其对越南的巨额投资陷入困境的主要原因。
经过市场调研，越南的新兴富裕阶层消费理念上不成熟，更喜好盲目追求名牌产品的高性能、高科技、迷信日本、韩国品牌，对价格不敏感。另外，由于中越边贸开放初期，一些假冒伪劣的中国内地产品流入越南，给中国产品形象造成了不良影响，不少越南人认为低价格的中国产品就等于劣制品。因而低价策略没有起到应有的作用，反而对品牌知名度和认同度有不利影响。
试回答下列问题：
(1)你是否认同RCR集团的海外直接投资策略
(2)对此你有

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[不定项选择题]共用题干 How Technology Pushes Down Prices

1 Prices have fallen in the food business because of advances in food production and distribution tech-
nology.Consumers have benefited greatly from those advances.People who predicted that the world would
run out of food were wrong. We are producing more and more food with less and less capital.Food is there-
fore more plentiful and cheaper than it has ever been.Spending on food compared with other goods has fallen
for many years,and continues to drop.
2 Supermarkets have helped push down prices mainly because of their scale.Like any big business,
they can invest in IT systems that make them efficient. And their size allows them to buy in bulk.As super-
markets get bigger,the prices get lower.
3 Huge retail companies such as Wal-Mart have tremendous power and they can put pressure on pro-
ducers to cut their margins.As a result,some producers have had to make cuts.In recent years,Unilever
has cut its workforce by 33,000 to 245,000 and dropped lots of its minor brands as part of its"path to
growth"strategy.Cadbury has shut nearly 20 per cent of its 133 factories and cut 10 per cent of its 55,000
global workforce.These cuts help keep costs down,and the price of food stays low.
4 Does cheap food make people unhealthy?Cheap food may encourage people to eat more.Food corn-
panies certainly think that giving people more food for their money makes them buy more.Giving people bigger
portions is an easy way of making them feel they have got a better deal.That is why portions have got larger
and larger. In America,soft drinks came in 80z(225 g)cans in the past,then 120z(350g),and now
come in 200z(550g)cans.If a company can sell you an 80z portion for$7,they can sell you a 120z
portion for$8.The only extra cost to the company is the food,which probably costs 25 cents.
5 Now companies are under pressure to stop selling bigger portions for less money.But it is hard to
change the trend. Paragraph 1_________
A.Huge Retailers Force Producers to Cut Costs
B.Consumers Like Supermarkets
C.Technology Helps Reduce Food Prices
D.Food Comes Cheaper in Larger Portions
E.Chain Stores Provide Better Service
F.Bigger Sunermarkets Offer Lower Prices