[填空题]In the first year or so of Web business, most of the action has revolved around efforts to tap the consumer market. More recently, if the Web proved to be more than a fashion, companies have started to buy and sell products and services with one another.
Nonetheless, many companies still hesitate to use the Web because doubts about its reliability. Some companies are limiting the risk by conducting online transactions only with established business partners who are given access in the company’s private intranet.
Another major shift in the model for Internet commerce is concerned the technology available for marketing. Until recently, Internet marketing activities have focused on strategies to" pull" customers into sites. In the past year, additionally, software companies have developed tools that allow companies to" push" information directly out to consumers, transmits marketing messages directly to targeted customers. But push technology has earned the contempt of many We

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