[单项选择]Rupert Murdoch once described them as the "rivers of gold"—the lucrative classified advertising revenues that flowed into big newspaper groups, But the golden rivers are being diverted online as the Internet breaks the grip that local and regional newspapers once held over their advertising markets.
Typically, a local newspaper would expect to get some 80% of its revenue from advertising, of which around two-thirds would come from classifieds. But last year in the San Francisco Bay area, job ads worth some $ 60 million were lost from newspapers to the web, reckons Classified Intelligence, a consultancy. Emap, a British publisher, recently gave warning of a 30% decline in recruitment ads in one of its titles, Nursing Times, following the launch of a free web site for jobs in Britain’s National Health Service.
The Internet has become the fastest-growing advertising medium. Online ad revenues reached $ 5.8 billion in the first six months of this year in America, up 26% on the sa
A. Newspapers are now operating their own websites.
B. Websites begin to enter the traditional newspaper business.
C. Competition on ads will be tighter in the future.
D. Newspapers might also provide free ads servic

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