[单项选择]Philip Morris, the conglomerate that owns Kraft Foods but is probably best known for its cigarettes and costly tobacco, litigation, recently decided to change its name to Altria to reflect the diversity of the company’s brands. And Enron, which is in the process of moving its core energy assets out from under the bankruptcy and into a separate company, is looking for a new name for that entity.
The recent name changes highlight the importance for companies of choosing a moniker that is relevant and authoritative while still being catchy an appealing to consumers, say marketing experts. A rose by any other name might smell as sweet, but if a company chooses a name that does not work, the stench can hover for quite some time.
Companies often decide to change their names in an effort to rebrand themselves after a merge or a spin off. For instance, Andersen Consulting changed its name to Accenture shortly after that firm split from parent Arthur Andersen—a move that turned out to
A. a rose by any name might smell as sweet and a good company with any other name might as popular as well.
B. "Monday" is a flesh start and a new beginning and it’s a marvelous choice.
C. the familiarity of a company is as significant as its huge sum of publicizing.
D. if a company is facing problems, the best solution is to change its name~