[单项选择]

Forget football. At many high schools, the fiercest competition is between Coke and Pepsi over exclusive "pouring rights" to sell on campus. But last week Jeffrey Dunn, president of Coca-Cola Americas, called a timeout: Coke’s machines will now also stock water, juice, and other healthful options--even rival brands and their facades will feature school scenes and other "noncommercial graphics" instead of Coke’s vivid red logo. "the pendulum needs to swing back" on school-based marketing, said Dunn.
Coke’s about-face--particularly the call to end the exclusive deals that bottlers make with school districts--comes amid rising concern over kids’ health: American children are growing ever more obese and developing weight-related diseases usually found in adults. While inactivity and huge helpings factor heavily, a recent study in the Lancet fingered soda pop as a likely culprit. Communities--and legislators--are already on
A. the fiercest competition at high schools
B. thought to have ill impact on students
C. competing with commercials on campus
D. brought into disrepute by Coke and Pepsi

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