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Kimiyuki Suda shoed be a perfect customer for Japan’s carmakers. He’s a young, successful executive at an Internet-service company in Tokyo and has plenty of disposable income. He used to own Toyota’s Hilux Surf,a sport utility vehicle. But now he uses mostly subways and trains. "It’s not inconvenient at all," he says. Besides," having a car is so 20th-century."
Suda reflects a worrisome trend in Japan; the automobile is losing its emotional appeal, particularly among the young, who prefer to spend their money on the latest electronic gadgets. Alarmed by the decay of car sales and a tendency of "demotorization", the Japan Automobile Manufacturers Association (JAMA) launched a comprehensive study of the market in 2006 and found that Japanese demographics (人口统计数据) have something to do with the problem. The country’s urban population has grown by nearly 20 percent since 1990, and most city dwellers use mass transit on a daily basis, making it le

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