[填空题]When a consumer finds that an item she or he bought is faulty or does not live up to the manufacturer’s{{U}} (36) {{/U}}for it, the first, step is to present the guarantee at the store of purchase. In most eases, this action will{{U}} (37) {{/U}}results. However, if it does not, there are various means the consumer may use to gain satisfaction. A simple and common method used by many consumers is to complain directly to the store manager. In general, the "higher up" the consumer takes his or her{{U}} (38) {{/U}}, the faster he or she can expect it to be settled. In such a case, it is usually settled in the consumer’s favor,{{U}} (39) {{/U}}be or she has a just claim. Consumers should complain in{{U}} (40) {{/U}}whenever possible, but if they cannot get to the place of purchase, it is{{U}} (41) {{/U}}to phone or write the complaint in a letter. Complaining is usually most effective when it is done politely but{{U}} (42) {{/U}}, and especially when the consumer can

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