[单项选择]"Sloganeering" did not originate in the 1960s. The term has a rich history. It originated from the Gaelic word slaughgharim, which signified a "host-shout." "war cry," or "gathering word or phrase of one of the old Highland clans; hence the shout or battle cry of soldiers in the field." English-speaking people began using the term by 1704. The term at the time meant "the distinctive note, phrase, or cry of any person or body of persons." Slogans were common throughout the European continent during the middle ages, and they were utilized primly as "passwords to insure proper recognition of individuals at night or in the confusion of battle." The American revolutionary rhetoric would not have been the same without "the Boston Massacre," "the Boston Tea Party," "the shot heard around the world," and shouts of "no taxation without representation."
Slogans operate in society as "social symbols" and, as such, their intended or perceived meaning may be difficult to grasp and their impa
A. To explain the history of slogans.
B. To explain the persuasiveness of slogans.
C. To explain how slogans have changed.
D. To explain how slogans are used on television.

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