[单项选择] The most important step in developing an effective campaign, and the step which must come before all others, is to define the objectives of the campaign with greatest possible clarity. Does the company wish to attract new investors Does it seek to acquire a company abroad Is a new product to be introduced Are new government regulations threatening the company’’s profitability Only after the fundamental needs of a corporation have been established can the basic objective for a corporate program be isolated; without such a clearly defined objective the campaign will have little effect. Note that we have spoken of "an objective," not a set of objectives. One cannot create a favorable climate among the financial community, emphasize one’’s concern for the environment, seek to attract new employees by the creation of a progressive image, give direct support to sales staff, and emphasize social responsibility, all in a single campaign. A scattering of diverse messages will con
A. Explain too much with no figures and facts.
B. Emphasize the details without illustration.
C. Explain nothing about the objectives.
D. Illustrate too few detailed data.

最新试题

• ●    建筑物基础的埋藏深度应( )。
• ●    [单选题] 职业品质是一个人在职业行为和作风中所表现出来的思想、认识、品性等的相对稳定的倾向和特征。
• ●    A Mess on the Ladder of Success A) Througho
• ●    [单选题]机关事业单位基本养老保险费单位缴费费率为 ( ),个人缴费费率为8%。
• ●    [判断题]当柴油机窜燃气使曲轴箱内压力大于600P
• ●    [判断题]电石运输、储存和使用过程中严禁包装破损、受潮。