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[单项选择] The most important step in developing an effective campaign, and the step which must come before all others, is to define the objectives of the campaign with greatest possible clarity. Does the company wish to attract new investors Does it seek to acquire a company abroad Is a new product to be introduced Are new government regulations threatening the company’’s profitability Only after the fundamental needs of a corporation have been established can the basic objective for a corporate program be isolated; without such a clearly defined objective the campaign will have little effect. Note that we have spoken of "an objective," not a set of objectives. One cannot create a favorable climate among the financial community, emphasize one’’s concern for the environment, seek to attract new employees by the creation of a progressive image, give direct support to sales staff, and emphasize social responsibility, all in a single campaign. A scattering of diverse messages will con
A. Radio and television
B. Newspaper and radio
C. Magazine and television
D. Newspaper and magazine ,

热门试题:

[单项选择]
Woman work

Though some people have suggested that women should return to housework in order to leave (51) jobs for men, the idea has been rejected by both women and men in public (52) polls.
Lately some union officials have suggested that too many women are employed in types of work more (53) for men and that women should step aside to make way for unemployed young men. They argue that women, especially women in their childbearing years, (54) delay economic development and result in productivity, poor quality and inefficiency.
To solve the problem, they suggested that working women stay at home (55) their husbands or brothers were given double wages. They argue that (56) these circumstances, families would (57) their same level of income, and women could run the house and (58) children much better.
The suggestion, (59) , has been flatly rejected
A. holiday
B. rest
C. leave
D. vacation
[单项选择]我国公民的作品著作权的保护期为( )。
A. 30年
B. 50年
C. 作者终生
D. 作者终生及其死亡后50年
[多选题]综合重合闸有下列哪种运行方式)。1.0分)
A. 综合重合闸方式
B. 三相重合闸方式
C. 单相重合闸方式
D. 停用方式
[单项选择]我国现阶段划分农业与非农业的界限是( )。
A. 农业再生产的终点
B. 农业最终产品的形成和消费
C. 种植业生产的终点
D. 农工商一体化生产的范围
[单选题] 年初A居民企业以实物资产500万元直接投资于B居民企业;取得B企业30%的股权。2009年11月,A企业将持有B企业的股权全部转让,取得收入600万元,转让时B企业在A企业投资期间形成的未分配利润为400万元。关于A企业该项投资业务的说法,正确的是( )。
A.A企业取得投资转让所得100万元
B.A企业应确认投资的股息所得400万元
C.A企业应确认的应纳税所得额为-20万元
D.A企业投资转让所得应缴纳企业所得税15万元
[单选题]在浅水区(1.5 米以下)救人,一般采用( )的方法。
A.冲锋舟
B.直接涉水
C.绳索
D.浮具
[简答题]简述劳动争议调解应当注意的几个方面?
[不定项选择题]抗病毒特异性细胞免疫主要依赖的细胞是
A.中和抗体
B.干扰素
C.CTL细胞
D.NK细胞
E.巨噬细胞
[单项选择]根据《中华人民共和国合同法》的规定,双方当事人在合同中既约定违约金,又约定定金的,当一方违约时,对方( )条款。
A. 只能适用违约金
B. 可以选择适用违约金或者定金
C. 只能适用定金
D. 可以同时适用违约金和定金
[单选题]粘度随温度升高变化的规律是(  )。
A.液体和气体粘度均增大
B.液体粘度增大,气体粘度减小
C.液体粘度减小,气体粘度增大
D.液体和气体粘度均减小。
[单项选择]Dunnage may be used to protect a cargo from loss or damage by().
A. ship's sweat
B. inherent vice
C. tainting
D. hygroscopic absorption
[多选题]电力线路是指在系统两点间用于()的导线、绝缘材料和附件组成的设施。
A.输电
B.变电
C.配电
D.发电
[填空题]阶跃型光纤中导波径向归一化相位常数U=()。
[单选题]禁止除专用横向单向物理隔离装置外的其他设备跨接生产控制大区和管理信息大区。
A.正确
B.错误
C./
D./
E./
F./
[判断题]定期存款存期内有利率调整,则按调整后的相应定期存款利率计息。( )
[判断题]猩红热疹间有健康正常的皮肤。
[单项选择]公安工作具有打击与保护的双重特点,这是由公安工作的( )所决定的。
A. 性质
B. 社会性
C. 阶级性
D. 对象
[单选题]车站对作业区间办理闭塞时,驻站联络员应立即向现场防护员发出( )。
A.预报
B.确报
C.变更通知
D.警报
[单选题]事故预防中,人的不安全行为控制包括提高(),正确使用个人防护用品等。
A.自我保护能力
B.设备安全
C.环境安全
D.设施安全
[判断题] (判断题) 依据《山东省生产经营单位安全生产主体责任规定》:生产经营单位应当建立应急救援组织,配备相应的应急救援器材及装备。 ( )
A.正确
B.错误
[单项选择]不属于镇肝熄风汤组成药物的是()。
A. 赭石、牛膝
B. 龙骨、牡蛎
C. 当归、麦冬
D. 茵陈、麦芽
E. 玄参、天冬
[单选题]《流动资金贷款管理暂行办法》规定,受托支付方式,是指贷款人根据借款人的提款申请和支付委托,通过( )的账户进行支付。
A.借款人
B.借款人的交易对象
C.担保人
D.贷款人
[单选题]人们在说话时,语音频率范围内各个频带的强度是不同的,强度最高的频带是
A.300~500 Hz
B.600~800 Hz
C.800~1000 Hz
D.2000 Hz以上
[单选题]在一项调查中,研究者首先找到几个符合条件的调查对象,然后依靠他们再找到更多的符合研究需要的人,以此类推直至完成调查,这种抽样方法被称为( )
A.立意抽样
B.雪球抽样
C.整群抽样
D.随机抽样
E.方便抽样
[填空题]分析天平和分光光度计的干燥剂是( )。
[简答题]The recorded civilization of India is one of the longest in the course of world history, and its mythology, linked to its religions and to the development of its civilization, spans an even greater length of time. Unlike the mythology of most countries, particularly Western countries, Indian mythology is still a part of the living culture of the people on all levels of society, from the illiterate masses to the educated elite. Indian mythology is truly a living mythology, evolving as a consequence of historical circumstances like dynastic changes, economic conditions, and the resultant social upheavals experienced by the Indian people. In other words, the mythology changes to explain and record actual historical events.
[多选题]“___”及“___”跨越接触网的地方,应按规定设置安全栅网。
A.天桥
B.跨线桥
C.道口
D.涵洞
[判断题]现场作业过程中,应提前观察周围应急逃生路线指示和消防通道等,不得进行和工作无关的作业。
A.正确
B.错误
[单项选择]产出增长率在成长期较高,在成熟期以后减低,经验数据一般以()为界。
A. 8%
B. 10%
C. 15%
D. 20%
[单选题]三相对称负载三角形连接时,线电压最大值是相电压有效值的()。
A.A、1
B.B、√3
C.C、√2
D.D、1/√3
[单项选择]

女性,54岁。反复咳嗽咳痰4~5年,近2个月来病情加重,痰量多,青霉素氨基糖苷类抗生素治疗效果欠佳。查体:背部双下肺野可闻湿啰音,血WBC7.6×109/L,N76%。

指导治疗,下列哪项检查最有意义()
A. 胸部X线检查
B. 胸部CT
C. 痰培养+药敏
D. 纤维支气管镜
E. 痰找结核菌
[单选题]C172滑油收油池的容量为( )夸脱。
A.7
B.8
C.9
D.10
[多项选择]温家宝总理在2009年政府工作报告中指出,做好2009年政府工作,必须把握好的原则是( )。
A. 扩内需,保增长
B. 调结构,上水平
C. 抓改革,增活力
D. 重民生,保和谐
[单选题]关于肺内导气部管壁变化规律以下说法错误的是(1.0)
A. 黏膜上皮杯状细胞越来越少,直至消失
B. 黏膜下层腺体逐渐减少,直至消失
C. 外膜透明软骨逐渐减少,直至消失
D. 环形平滑肌逐渐减少,直至消失
E. 环形平滑肌逐渐增多
[单项选择] William Sidney Porter known as O. Henry, is most famous for_______.
A. his poems.
B. his plays.
C. his short stories.
D. his novels.
[简答题]鼻饲法 :
[多选题](____)由事故发生地电力监管机构组织事故调查组进行调查。
A.一般事故
B. 较大事故
C. 重大事故
D. 特别重大事故

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