It is often the little details that customers recall even more than the product they purchased or the service they received. Little details that customers notice, and that makes them feel good about not only making the purchase, but making the purchase from you, is a significant part of the overall customer experience. Here are several ways to go above and beyond good customer service and boost customer loyalty.
(41) Attentiveness
New York restaurateur Danny Meyer is a master of detail, and his employees are trained to notice, and when appropriateact on, even the tiniest scraps of information they observe or discover about a guest. If you happen to mention when making a reservation that it’s a birthday dinner, the manager will make it a point to come to the table and extend Danny’s birthday wishes to the appropriate person.
(42) Recognition
Greeting your customer by name is a very meaningful and treasur
D
I was 14 when Mr. Ingram knocked on our farmhouse door in Sacred Hear, Okla. The old farmer lived about a mile down the road and needed help cutting grass. It was the first time I was actually paid for work -- about 12 cents an hour, not bad when you consider it was 1939 ,a time when there was little business activity.
Mr. Ingram liked the job I did and ended up hiring me to dig potatoes. I even helped when a baby cow was being born.
One day he found an old truck that was stuck in the soft, sandy soil of the melon (瓜) field. It was full of melons that someone had tried to steal before their truck got stuck.
Mr. Ingram explained that the truck’s owner would be returning soon, and he wanted me to watch and learn. It wasn’t long before a man from a nearby village, who had a terrible reputation (名声) for fighting and stealing, showed up with his two full-grown sons. They looked very angry.
Calmly Mr. Ingram said, &quo
A. The old farmer was a strong enemy.
B. The price offered for the melons was very low.
C. It was hard to start a fight against friendly people.
D. It was necessary to get the truck out before anything.
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