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The traditional distinction between products that satisfy needs and those that satisfy wants is no longer adequate to describe classes of products. In today’s prosperous societies the distinction has become blurred because so many wants have been turned into needs. A writer, for instance, can work with paper and pencils. These are legitimate needs for the task. But the work can be done more quickly and efficiently with a word processor. Thus a computer is soon viewed as a need rather than a want.
In the field of marketing, consumer goods are classed according to the way in which they are purchased. The two main categories are convenience goods and shopping goods. Two lesser types are specialty goods and unsought goods. It must be emphasized that all of these types are based on the way shoppers think about products, not on the nature of the products themselves. What is regarded as a convenience item in France( wine, for example)may be a specialt
A. it is used at home to do paper work
B. it is used by a writer to type a novel
C. it becomes the only means to an end
D. a writer does not want to use it
The first newspapers were handwritten sheets which were posted in public places. The earliest recorded newspaper was started in Rome in 59 B. C.. In the 700s, the world’s first printed newspaper was developed in China. The paper was printed from carved wooden blocks and distributed among the citizens. Europe didn’t have a regularly published newspaper until 1609, when one was started in Germany. The first regularly published newspaper in the English language was printed in Amsterdam in 1620. In 1621, an English newspaper was started in London and was published weekly. The first daily English newspaper was the Daily Courant( current), which didn’t appear until March 1702. In 1690, Benjamin Harris printed the first American newspaper in Boston. The paper was called Publick (public) Occurrences, hath forreign (foreign) and domastick (domestic). The local government, however, didn’t approve of the paper and stopped its publication after the first issue. In 170
A. China developed advanced technology in printing long before any other countries in the world.
B. Move people read newspapers in English than in any other languages.
C. Japan is the country where people read more newspapers.
D. Newspapers have developed quickly in the U.S. since the beginning of the 18th century.
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