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Too Dangerous for College

On Tuesday, the Associated Press reported that beer maker Anheuser - Busch has scaled back a promotion called" Fan Cans" in which the company targeted college students by painting cans of Bud Light in school colors. (46) In response, the company agreed to stop selling the special - edition cans where colleges objected.
A number of colleges had complained about the campaign, on the grounds that, among other things, it sends the wrong message about drinking. "We think it’s an ill - conceived and inappropriate campaign that runs counter to our collective efforts to combat underage drinking. "a spokesman for Boston College told the Associated Press.
On its face, restricting the ability of beer makers to target college students directly seems like a fine idea. After all, the logic seems to go, these people are old enough to be away from home, but not quite old enough to make responsible deci

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