[单项选择]Travelers arriving at Heathrow airport this year have been met by the smell of freshly-cut grass, pumped from a discreet corner via an "aroma box", a machine which blows warm, scented air into the environment. It can scent the area of an average high street shop with the smell of the chocolate, freshly-cut grass, or sea breezes, in fact any synthetic odors that can be made to smell like the real thing.
Heathrow’s move into "sensory" marketing is the latest in a long line of attempts by businesses to use sensory psychology--the scientific study of the effects of the senses on our behavior to help sell products. Marketing people call this "atmosphere"--using sounds or smells to manipulate consumer behavior. On Valentine’s Day two years ago the chain of chemist’s Superdog scented one of its London shops with chocolate. The smell of chocolate is supposed to have the effect of reducing concentration and making customers relax. "Chocolate is associated with love", said a marketing spo
A. Psychologists.
B. Customers.
C. Shop owners.
D. The research groups.

最新试题

• ●    [单选题]338、对于西门子S7-300系列PLC系统,CPU模块上指示灯()亮表示CPU处于运行状
• ●    [单选题]航路天气预报通常在起飞前几小时,由飞航站气象台向机组提供?( )
• ●    [单选题]①是由东汉杰出医学家、被誉为“医圣”的②撰写的医学著作。该书集秦汉以来医学之大成，系统的阐
• ●    [多选题]CTC由（）两级构成。
• ●    [单选题]建设现代化经济体系,必须把发展经济的着力点放在( )上,把提高供给体系质量作为主攻方向,显
• ●    金属网网片周边用单股4.0mm或3.0mm镀锌低碳钢丝组成。