[单项选择]

The appeal of advertising to buying motives can have both negative and positive effects.
Consumers may be convinced to buy a product of poor quality or high price because of an advertisement. For example, some advertisers have appealed to people’s desire for better fuel economy for their cars by advertising automotive products that improve gasoline mileage. Some of the products work. Others are worthless and a waste of consumers’ money.
Sometimes advertising is intentionally misleading. A few years ago a brand of bread was offered to turned out that the bread was not dietetic (适合于节食的) , but just regular bread. There were fewer calories because it was sliced very thin, but there were the same number of calories in every loaf.
On the positive side, emotional appeals may respond to a consumer’s real concerns. Consider fire insurance. Fire insurance maybe sold by appealing to fear of loss. But fear of loss is the real reason for fire insuranc
A. stressing their high quality
B. convincing him of their low price
C. maintaining a balance between quality and price
D. appealing to his buying motives

[填空题]（）也称品牌权益，是指（）才能产生的市场效益，或者说，产品在（）的市场效益之差，体现的是品牌相对独立的自身价值。

[单项选择]地籍图上表示建筑物时，下面说法不正确的是（）。
A. 非永久性建筑物如棚、简易房可舍去
B. 附属建筑物如不落地的阳台、雨篷及台阶等可舍去
C. 建筑物的细部如墙外砖柱等或较小的装饰性细部可舍去
D. 大单位大面积的台阶、有柱的雨篷可舍去

[简答题]空冷器翅片管有哪些型式？

[判断题]1.309.
风电场并网点是指升压站低压侧母线或节点。
A.正确
B.错误

[单选题] ( )依法参加事故调查处理,有权向有关部门提出处理意见。
A.董事会
B.工会
C.安全部门
D.各部门

[填空题]3号线13座车站均为（ ）式站台。

[判断题]在一定季节和区域内不易腐烂、变质、冻损的易腐货物,经托运人确认不影响货物质量的,承运人可根据托运人的要求,使用棚车或通用集装箱装运。( )
A.正确
B.错误

[多选题]坚持实施()、()、(),健全区域协调发展体制机制。
A.区域重大战略
B.区域协调发展战略
C.主体功能区战略
D.区域共同发展战略

[单项选择]

The number of city schools put on a list for strict scrutiny by the state for poor academic performance went up slightly this year. and the number of city schools taken off the list by showing improvement dropped, the state’s commissioner of education announced yesterday.
Ten city schools—now at risk of being shut down—were added to the list of Schools Under Registration Review, known as SURR, bringing the total in the city m 40. Statewide. 61 schools are under review, said the commissioner, Richard Mills. The addition of 10 city schools reverses what had been a trend in the past few years: the number of schools on the list had been falling. There were 55 schools in 2003, 46 in 2004 and 35 last year, an all-time low.
But this year a new factor was at work: The state raised the level of performance required to pass its standards. In addition, 6 of the 10 newly named schools are middle schools--and those schools have for years confounded educators
A. more middle schools are put on the list
B. the standard of review is higher
C. schools resist to improve themselves
D. schools confounded educators for years

[多选题]机动链锯可以切割的物质有（） ( )
A.木材
B.竹梯
C.钢筋窗
D.金属防盗门

[名词解释]e-Service

[多选题]下列属于诊断性测评特点的是 。
A.A、内容精细、全面
B.B、结果不公开
C.C、有较强的系统性
D.D、过程强调客观性
E.E、测评指标具有灵活性

[多选题]下列关于爆破工程说法正确的有那些选项( )
A.爆破方案应经有关部门审批,并按专项施工方案实施。
B.爆破施工作业应向公安机关申请,并应由由爆破施工资质的单位实施。
C.爆破作业人员应由相应的安全作业证。
D.爆破作业前应进行安全技术交底。

[单项选择]患者，女，28岁，已婚。剖宫产后8天，高热寒战2天，恶露量时多时少，色紫黯，有臭气，烦躁口渴，尿少色黄，大便干燥，舌红苔黄，脉数；（假设信息）若病人出现小腹剧痛，恶露不畅，有臭气，高热便秘。治疗应首选（）
A. 五味消毒饮
B. 血府逐瘀汤
C. 白虎加人参汤
D. 桃红消瘀汤
E. 大黄牡丹皮汤

[单选题]降弓标安装高度为顶端距地面( )。(1分)
A. 2000mm
B. 2270mm
C. 2500mm
D. 2700mm

[判断题]为保持接头相对,曲线地段外股应使用标准长度钢轨,内股应以厂制缩短轨配合使用,以保证内、外股两钢轨接头相对。( )
A.正确
B.错误

[单选题]（2013年）甲公司20×2年1月1日发行1 000万份可转换公司债券，每份面值为100元，每份发行价格为100.5元，可转换公司债券发行2年后，每份可转换公司债券可以转换为4股甲公司普通股（每股面值1元）。甲公司发行该可转换公司债券确认的负债初始计量金额为100 150万元，20×3年12月31日，与该可转换公司债券相关负债的账面价值为100 050万元。20×4年1月2日，该可转换公司债券全部转换为甲公司股份。甲公司因该可转换公司债券的转换应确认的资本公积（股本溢价）是（　）。
A.350万元
B.400万元
C.96050万元
D.96400万元

[多选题]油漆工在从事涂刷,喷漆作业时,应配备防静电工作服,防静电鞋,( );从事砂纸打磨作业时,应配备防尘口罩和密闭式防护眼镜。
A.防护眼镜
B.防毒口罩
C.防静电手套
D.遮光面罩

[单选题]为客人提供擦鞋服务时，将鞋篮放到（）待擦。
A.客人房中
B.工作间
C.走廊上
D.楼梯口

[单项选择]闭经的治疗目的是（）
A. 有排卵月经
B. 月经来潮
C. 月经周期正常
D. 连续三个月有排卵月经
E. 月经周期、经量、经期均正常

[单选题]PMS2.0系统工作任务单编制时，可直接关联的内容为(____)。
A.停电申请
B.工作票
C.修试记录
D.作业文本

[单项选择]A few common misconceptions Beauty is only skin-deep. One’s physical assets and liabilities don’t count all that much in a managerial career. A woman should always try to look her best.
Over the last 30 years, social scientists have conducted more than 1,000 studies of how we react to beautiful and not-so-beautiful people. The virtually unanimous conclusion: Looks do matter, mom than most of us realize. The data suggest, for example, that physically attractive individuals are more likely to be treated well by their parents, sought out as friends, and pursued romantically. With the possible exception of women seeking managerial jobs, they are also more likely to be hired, paid well, and promoted.
Un-American, you say, unfair and extremely unbelievable Once again, the scientists have caught us mouthing pieces while acting just the contrary. Their typical experiment works something like this. They give each member of a group-college students, perhaps, or teachers or corporate pe
A. handsome men are not affected as much by their looks as attractive women are
B. physically attractive women who are in the public eye usually do quite well
C. physically attractive men and women who are in the public eye usually get along quite well
D. good looks are important for women as they are for men

[单选题]连接电流回路的导线截面，应适合所测电流数值。连接电压回路的导线截面不得小于（）。
A.A. 1.5mm
B.B. 2.5mm
C.C.3mm
D.D. 2.0mm

[简答题]无意注意

[判断题]柜员严禁办理本人业务，但可为其配偶和父母办理业务。
A.正确
B.错误

[单选题]线路作业应在良好的天气下进行，遇有恶劣气象条件时，应（ ）。
A.继续工作
B.停止工作
C.加快工作
D.按时工作

[单选题]班杜拉的社会学习理论是()的代表性理论。
A.新行为主义
B.认知心理学
C.发生认识论
D.精神分析学

[填空题]《中国铁路上海局集团有限公司旅客投诉处理实施细则》的通知（上铁客〔2018〕179号)中规定,相关音视频记录、<--NRC-->应妥善保管。

[单项选择]当白光通过棱镜时出现色散，从棱镜尖向底方向排列为（）
A. 红、橙、黄、绿、青、蓝、紫
B. 紫、蓝、青、绿、黄、橙、红
C. 红、黄、蓝
D. 蓝、黄、红
E. 以上都不对

[判断题]成本核算法中的会计核算法仅核算工程项目施工的直接成本。( )。
A.正确
B.错误

[单选题]铸轧板中凸度是指（）
A.、在任一横断面上沿宽度方向、与中心对称两点的厚度差。
B.、带材横断面上，中部厚度与两边厚度平均值之差。
C.、在一个轧辊周长铸轧带材沿长度方向上任意两点厚度最大值与最小值之差。
D.略

[多选题]易燃易爆化学物品出厂时,必须有产品安全说明书。说明书中必须有经法定检验机构测定的该物品的( )数据。
A.燃点
B.闪电
C.自然点
D.爆炸极限
E.浓度极限

[填空题]超限货物按列车运行方向可分为左侧、右侧和( )超限。

[判断题]NNL3客室车门LS型主锁可使电机带动门系统的传动装置实现门系统的自动开关，在无电或紧急情况下，可手动开关门。
A.正确
B.错误

[单选题]肝细胞分泌胆汁的主要刺激物是（　　）。
A.缩胆囊素
B.促胰液素
C.迷走神经兴奋
D.经肠肝循环回吸收的胆盐

[单项选择]2L-50型装载机的斗容量（）立方米。
A. 2
B. 3
C. 5

[判断题]“或非”门电路的逻辑表达式为F=A+B+C。

[单项选择]

舵的种类按舵杆轴线所在位置分有：（）
①、不平衡舵；
②、平衡舵；
③、悬挂舵；
④、半平衡舵；
⑤、平板舵

A. ①、②、③
B. ③、④、⑤
C. ①、②、④
D. ①、②、③、④