Breakfast
Studies show that children who eat breakfast do better in school. It doesn’t take much further thought to believe that adults will feel better and perform better at work as well. Whether you work at home, on the farm, at the office, at school, or on the road, it is not a good idea to skip (故意略去) breakfast.
If we don’t eat breakfast, we are likely to become tired when our brains and bodies run Iow on fuel. By mid-morning, a lot of us grab a cup of coffee, or wolf down a sugary candy bar to wake up again. This might work for a few minutes, but by lunchtime we are hungry, bad-tempered, and perhaps our mood might make us a little more likely to make unhealthy choices at lunch. Eating a good breakfast sets the tone for the rest of the day.
People who eat breakfast are generally more likely to maintain a healthy weight. Many people believe that they will lose weight if they skip meals, but that isn’t a good idea. The body expec
A. Right
B. Wrong
C. Not mentioned
运用“企业文化评价”的相关知识,对照分析案例材料,回答下列问题。
2005年2月23日,国家质量监督检验检疫总局发出紧急通知,在全国展开对含有苏丹红食品的抽查行动。当天H公司等涉嫌企业发表声明,声称在中国的产品没有受到影响。然而到了3月4日,北京首先检出H公司某品牌辣椒酱含有“苏丹红一号”,次日广州又检出大批H公司涉嫌食品,此时H公司迅速展开产品召回行动,但其以邮寄回收至总部的手续相当繁琐。
H公司自1980年代在中国成立营养科学研究所以来,不断宣扬其企业文化,做了一系列品牌推广活动,在中国消费者心中树立了营养、健康、科学、美味的形象。但H公司在中国的“苏丹红事件”中的表现为何如此低调?这不仅让媒体和消费者不满,也让许多一向视这些公司为管理楷模的研究人员颇为不解。
企业文化是通过企业和企业人的行为表现出来的。在某些企业文化研究者看来,这些企业的价值观尽管完成了漂亮的起飞阶段,但没有完美落地。所谓价值观的落地,就是企业文化的价值观通过一系列手段内化为企业的行为和习惯,形成一种特定的氛围,即使不必通过规章制度也同样约束员工的行为。H公司对于苏丹红事件所做出的反应与他们所宣扬的企业文化价值观是不一致的,可见他们的企业文化价值观没有实现完美落地。在公关传播中,品牌的塑造是通过美誉度与知名度所构成的坐标达成的。当某一品牌已具备很高的知名度,其美誉度的维护就显得至关重要。如果企业文化价值观没有落地,在风云难测的社会经济环境中,知名度越高,越容易身败名裂。
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