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Shopping has always been something of an impulse activity, in which objects that catch our fancy while strolling are immediately bought on a whim. Advertisers and sellers have taken advantage of this fact, carefully positioning inexpensive but attractive items on paths that we are most likely to cross, hoping that our human nature will lead to a greater profit for them. With the dawn of the Internet and its exploding use across the world, the same tactics apply.
Advertisers now place "banners", links to commercial web sites decorated with attractive pictures designed to catch our eyes while browsing the webs, on key web sites with heavy traffic. They pay top dollar for the right, thus creating profits for the hosting web sites as well. These actions are performed in the hopes that during the course of our casual and leisurely web surfing, we’ll click on that banner that sparks our interest and thus, in theory, buy the products adverti
A. come to the point.
B. fulfill their purpose.
C. fail of their success.
D. live up to their promise.
Sally Kemmerer has, so far, escaped Northern California’s rolling blackouts.
But up on the roof for her Oakland home, workers are tapping into, perhaps, the most reliable power source, the sun. It could mean no more worries about blackouts or power rates.
Sally Kemmerer, homeowner says, "I hope that we’ll be able to zero out, you know, our electric bill. I mean that’s definitely our goal."
Turning the sun’s rays into electricity is, of course, nothing new.
But California’s power crisis has cast a new light on the technology.
Gary Gerber, a solar power contractor, says, "I might have been getting, say three phone calls a week a couple of months age. I’m getting six a day now, it’s completely crazy."
Alternative energy is even more attractive, thanks to a state rebate program. So far this month, California’s energy commission has received 200 project applications. Tha
A. 60
B. 30
C. 150
D. 120
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