Christmas Eve(圣诞前夜) arrives at my house each year. The center of the celebration is dinner. My mother spends days preparing a rich variety of seafood. The guest list seldom changes. It is made up of my Aunt Marcy and her husband, my oldest brother, Sal, his wife, and their four children, my sister, Joann, her husband, and their two children, and my second brother, Richard, his wife, and their two children.
My aunt and uncle always come heavily loaded with enough food and wine for a whole army. My brother Sal and gang usually show up an hour early and empty-handed. Joann’s family is usually late while Richard’ s group generally arrives on time, bearing gifts for everyone. I am in charge of getting the Christmas tree. Plenty of food is served at the dinner table, and all the hours of preparation are wolfed down in a matter of minutes. Along with the yearly repeated menu comes the yearly repeated conversation.
Everyone talks about how good the food tastes
A. The rest of the guests.
B. The children of the guests.
C. The writer and her mother.
D. Sal’s family members.
Passage One Advertising is paid, nonpersonal communication that is designed to communicate in a creative manner, through the use of mass or information-directed media, the nature of products, services, and ideas. It is a form of persuasive communication that offers information about products, ideas, and services that serves the objectives determined by the advertiser. 66 Thus, the ultimate objective of advertising is to sell things persuasively and creatively. Advertising is used by commercial firms trying to sell products and services; by politicians and political interest groups to sell ideas or persuade voters; by not-for-profit organizations to raise funds, solicit volunteers, or influence the actions of viewers; and by governments seeking to encourage or discourage particular activities, such as wearing seatbelts, participating in the census, or ceasing to smoke. 67 The visual and verbal commercial messages that are a part of advertising are intended to attract attention
A. Another function of advertising is to communicate information about the product, its attributes, and its location of sale; this is the information function.
B. The forms that advertising takes and the media in which advertisements appear are as varied as the advertisers themselves and the messages that they wish to deliver.
C. An especially important issue in the creation of advertising is related to understanding how much information consumers want about a given product.
D. Advertising may influence consumers in many different ways, but the primary goal of advertising is to increase the probability that consumers exposed to an advertisement will behave or believe as the advertiser wishes.
E. Advertising also exists on billboards along the freeway, in subway and train stations, on benches at bus stops, and on the frames around car license plates.
F. The pervasiveness of advertising and its creative elements are designed to cause viewers to take note.
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