The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be convinced to buy a product of poor quality or high price because of an advertisement. For example, some advertisers have appealed to people’s desire for better fuel economy for their cars by advertising automotive products that improve gasoline mileage. Some of the products work. Others are worthless and a waste of consumers’ money.
Sometimes advertising is intentionally misleading. A few years ago, a brand of bread was offered to dieters (节食者) with the message that there were fewer calories (热量单位，太卡) in every slice. It turned out that the bread was not dietetic (适合于节食的), but just regular bread. There were fewer calories because it was sliced very thin, but there were the same number of calories in every loaf.
On the positive side, emotional appeals may respond to a consumer’s real concerns, Consider fire insurance. Fire insurance may be sold
A. sometimes advertisements really sell what the consumer needs
B. advertisements occasionally force consumers into buying things they don't need
C. the buying motives of consumers are controlled by advertisements
D. fire insurance is seldom a worthwhile investment
| All of us have read thrilling stories
in which the hero had only a limited and specified time to live. Sometimes it
was as long as a year, sometimes as short as 24 hours. But always we were
interested in discovering just how the doomed hero chose to spend his last days
or his last hours. I speak, of course, of free men who have a choice, not
condemned criminals whose sphere of activities is strictly delimited. Such stories set us thinking, wondering what we should do under similar circumstances. What events, what experiences, what associations should we crowd into those last hours as mortal beings, what regrets Sometimes I have thought it would be an excellent role to live each day as if we should die tomorrow. Such an attitude would emphasize sharply the values of life. We should live each day with gentleness, vigor a A. A thrilling story. B. A detective story. C. An essay. D. A dissertation. [单选题]合金钢过热器管外径蠕变变形大于( ) 时, 应及时更换。
A.1% B.2% C.2. 5% D.3% [单项选择]
A. Superior room for single or double, inclusive of service rate. B. Guests can enjoy free buffet breakfast. C. A 20% discount on laundry and valet service at that time. D. A 15% discount on food and beverage. [判断题]不同类废物间存放时可以设置过道、隔离墙等明显的间隔。()
A.正确 B.错误 我来回答: 提交
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